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Potential factors of aggression

Potential factors of aggression

Whether we like it or not, aggression is quite prevalent within our society, whether it’s a squabble between two elementary school children, or Rome conquering Europe. People seem to be aggressive over many things, for a variety of reasons. Despite its...
Conformity and Authority

Conformity and Authority

If you were told by a supposed authority figure to give a lethal electric shock to another person, would you? This is the basis of the famous milgram electrocution experiment. This experiment sought to find out whether people would give an electric shock to another...
How you can use cognitive consistency in persuasion

How you can use cognitive consistency in persuasion

Consistency is one of Robert Cialdini’s 6 principles of compliance. Compliance is when a person does something that they do not have to do. This refers to doing something for someone else who does not have the authority to make you obey. In Robert...
Factors of changing people’s attitudes

Factors of changing people’s attitudes

I’m sure there have been many advertisements where you’ve simply brushed off the message due to you not believing what they are saying, or thinking that the message isn’t worth your time. I’m sure there have also been some times when...
How people form impressions

How people form impressions

When discussing any social topics, one of the main things many people can agree on is the importance of a first impression whenever you meet someone new. It is often said that a first impression is what most people consider in how the other person feels about you....