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Conformity and Authority

Conformity and Authority

If you were told by a supposed authority figure to give a lethal electric shock to another person, would you? This is the basis of the famous milgram electrocution experiment. This experiment sought to find out whether people would give an electric shock to another...
How you can use cognitive consistency in persuasion

How you can use cognitive consistency in persuasion

Consistency is one of Robert Cialdini’s 6 principles of compliance. Compliance is when a person does something that they do not have to do. This refers to doing something for someone else who does not have the authority to make you obey. In Robert...
Factors of changing people’s attitudes

Factors of changing people’s attitudes

I’m sure there have been many advertisements where you’ve simply brushed off the message due to you not believing what they are saying, or thinking that the message isn’t worth your time. I’m sure there have also been some times when...
Anonymity and social conformity

Anonymity and social conformity

There are many things that can influence whether someone will conform to a social situation or not. One of those factors is the level of anonymity that a person has when communicating. The idea is rather simple, stating that when people are anonymous, there are fewer...
Why social conformity is so common

Why social conformity is so common

Social conformity is the act of modifying your behavior in a social situation, usually to ‘fit in’ with a group, to avoid confrontation, or because you believe someone might have more trustworthy information than yourself. There are many examples of social...